Hey there,

I'm Fatima :)

I conduct user research by tastefully combining psychology, data analysis and visual design to create more equitable experiences.

5+ years of experience

Artificial Intelligence Impact Assessment

MPBSDP | 8 Months | Remote Research

Affinity Diagram

Co-design

Generative Research

Heuristic Analysis

Interviews

Prototyping

Secondary Research

Usability Test

Validating a process to assess use of artificial intelligence by teams in the Ontario Public Service (provincial).

Coming soon...

Ontario Design System

Ontario Digital Service | 6 months | Remote Research

Content Design

Design System

Prototyping

Secondary Research

Usability Test

Improving navigation, accessibility and usability on Ontario.ca by developing components for the Ontario Design System.

Coming soon...

Ontario Together Rapid Antigen Test Kit Application

Ontario Digital Service | 14 months | Remote Research

Content Design

Design System

Prototype

Stakeholder Consultation

Enabling essential organizations to receive rapid tests on an ongoing basis during covid-19.

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Ontario Provincial Emergency Initiative

Ontario Digital Service | 3 months | Remote Research

Affinity Diagram

Market Analysis

Problem Statement

Prototypes

Sketching

Usability test

User Needs

Increasing emergency response capacity in Ontario by training, recruiting and deploying volunteers in emergency situations.

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Ontario Honours and Awards Portal Usability Testing

Ontario Digital Service | 1 month | Remote Research

Interviews

Study Design

Usability tests

Usability Testing a portal that Ontarians use to apply to various awards provided by the provincial government.

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